Goya Spain products were present in the new edition of Fine Food Australia, from 11st to 14th September at ICC Sydney.
From its own stand in the Pavilion Flavors of the World and next to the PFB distributor (Premier Food and Beverages), showed the attendees to this fair the new products that make up the Goya family.
Thus, within the olive oils, Goya Spain took to Fine Food the Extra Virgin Olive Oil and the Unico Extra Virgin Olive Oil, premium olive oil with an intense aroma to fresh herbs, fruit trees and orchards of tomatoes.
As for the family of olives, Goya Spain showed both olives stuffed with peppers, black olives, speciality stuffed olives (blue cheese, hot peppers and tuna), as well as reduced sodium capers and Salad Olives.
Likewise, the vinegars (Balsamic, Jerez vinegar to Pedro Ximénez and Jerez vinegar Reserve to Pedro Ximénez) and the gazpacho occuped a prominent place in the stand of Goya Spain.
Goya Spain bets decisively on the training of its workers. Thus, its Training Plan has different formative actions incompany oriented to the specialization of the staff of its factory in Alcalá de Guadaíra.
With this action Goya Spain gives continuity to the training plan implemented throughout 2017, with courses and training actions for the staff of the different departments of the factory.
Among those developed in the first semester are the Olives Tasting Course, in order to know in depth the protocols and sensorial parameters of the professional olive tasting.
Guided by a leading scientist at the Institute of Fat in Seville, the staff of Goya Spain made a complete tour of areas such as sensory analysis, knowledge of attributes and intensities or identification of the multiple typologies of this vital fruit.
Another of the formative actions has focused on the graphic retouching with Adobe Photoshop, Illustrator and Premiere. The possibilities of these programs are a basic aspect in areas such as advertising, social networks and marketing and their use is a priority in showing an effective corporate image to their customers.
Finally, the training for the staff of Goya Spain has been completed with a course on Safety in the Handling of Forklifts.
In it, factory operators expanded their knowledge for the safe use of forklifts and loading machinery. The most important aspects of this course were the preservation of physical integrity, the diffusion of the reference for responsible driving or compliance with the legislation in force within the framework of the Law on the Prevention of Occupational Risks.
Goya Olive Oils continue to obtain awards at international contests. So, Organic Extra Virgin Olive Oil has been awared with the “Gold medal” and Único Extra Virgin Olive Oil, the “Great Gold Prestige” award of the Olivinus competition, the International Extra Virgin Olive Oil Competition in South America, Centro America and the Caribbean held in the Argentine city of Mendoza last August.
In its 2017 edition, Olivinus has had the participation of 202 companies from around the world from 17 different countries. This contest ranks first in the EVOO World Ranking – a ranking obtained from the results of the main international competitions on extra virgin olive oil – with the same score for TerraOlivo (Israel), Los Angeles New York (United States), Domina IOOC (Italy), BIOL (Italy), Mario Solinas (Spain) and EVOOLEUM (Spain).
Goya Spain products will be present in the new edition of Fine Food Australia, to be held from 11 to 14 September at ICC Sydney.
Goya Spain will have its own stand in the Pavilion Flavors of the World (Level 1, Stand L9). From the hand of the PFB distributor (Premier Food and Beverages), will show the attendees to this fair the new products that make up the Goya family.
Thus, within the olive oils, Goya Spain takes to Fine Food the Extra Virgin Olive Oil and the Unico Extra Virgin Olive Oil, premium olive oil with an intense aroma to fresh herbs, fruit trees and orchards of tomatoes.
As for the family of olives, Goya Spain will show both olives stuffed with peppers, black olives, speciality stuffed olives (blue cheese, hot peppers and tuna), as well as reduced sodium capers and Salad Olives.
Likewise, the vinegars (Balsamic, Jerez vinegar to Pedro Ximénez and Jerez vinegar Reserve to Pedro Ximénez) and the gazpacho will occupy a prominent place in the stand of Goya Spain. Gazpacho Goya (available in containers of 500 ml and 1 l.), preserves the freshness of the Andalusian orchard guaranteeing its expiration date to one year.
About Fine Food
Leading trade fair, Fine Food Australia is one of the leading international frameworks for the food industry Throughout its various editions Fine Food Australia attracts buyers from restaurants, cafes, bakeries, retailers, catering, bars, hotels and other food businesses .
In 2017 Fine Food shares a leading role, with Commercial Drinks, an industry event dedicated to bars that will show the best handcrafted brands of beer, wine and spirits.
Invitation to the Stand of Goya Spain at the Fine Food Australia
The ANUGA food and beverage trade fair, which will take place from the 7th to the 11th of October in Cologne (Germany), will once again be able to count on the participation of Goya.
Thus, at ANUGA 2017, Goya will add to the presentation of its products and latest innovations its presence at the “Olive Oil Bar” in the special show “Olive Oil Market”, a marketplace for promotion and tasting purposes, with Goya® Organic Extra Virgin Olive Oil (in the slightly fruity category) and Goya® Unico Extra Virgin Olive Oil (in the fairly fruity category).
Goya España boasts their own 30-square-meter stand (Hall 11.1, Stand B009b), located in the Spanish pavilion. This stand will showcase a wide selection of Goya España’s agrifood offerings, endorsed by the iTQi and Chef Best quality seals, in addition to other innovations, most notably olives stuffed with blue cheese, organic extra virgin olive oil, its line of vinegars and gazpacho.
Likewise, Goya intends to showcase its exportable offerings at the ANUGA General pavilion Fine Food, with a stand of over 100 square meters (Hall 11.2, Stand C11).
This area corresponds to the important expansion into new markets that the brand has been decisively working on.
Market Expansion
Since the beginning of this year, Europe, South Korea and Australia have joined the ranks of their key markets in North America, Central America, Spain, Asia and Africa, consolidating the brand’s global presence.
This expansion has been strengthened throughout 2017 by broad participation in international competitions (where Goya’s olive oils and olives have reaped important rewards and accolades), as well as the launch of the B2B website www.goyaspain.com, transferring the essence of Goya España across the web, and the B2C website www.goya.es.
About ANUGA
With over 7.000 exhibitors from 100 countries and an estimated 160.000 plus purchasers, ANUGA has established itself as the largest and most important business platform worldwide for the International Food Industry. Its offering is geared towards both professionals and final consumers alike.
Invitation to the stand of Goya España at Anuga 2017
GOYA® Extra Virgin Olive Oil takes positions in Korean cuisine as one of the star ingredients for the elaboration of different dishes and recipes.
This is reflected in the following video from South Korea’s TVN channel in which chef Baek Jong-won prepares a delicious filet with GOYA® Extra Virgin Olive Oil. After salt, the key to enhance the flavor passes by spraying the product with our oil before putting on the fire.
Goya Spain, a leading company in the Andalusian oil sector, has shown its offer at the fair in SIAL China, held in the city of Shanghai from 17 to 19 May. This agri-food fair is one of the opportunities for greater market prospects thanks to the growth and size of the Asian country.
SIAL China is an exhibition dedicated to food and beverages, with the participation of approximately 3,200 exhibitors from 70 countries and about 80,000 professionals, and has a specific area for this channel and another especially reserved for the exhibition of wine and liquor companies, Dairy and meat products.
As confirmed by the Extenda Andalusia Promotion Agency, the most demanded products by China include pork, olive oil, wine and fish, reflecting changes in consumption habits and interest in Options offered by the Andalusian sector. Therefore, Goya Spain has shown its different families of products.
Exports of food and beverages from Andalusia to China grew in 2016 by 41% compared to 2015 and in the last decade (2010-2016) have more than quadrupled (358%). Sales in 2016 reached 244 million, which places Andalusia as the second exporting community after Catalonia with 20.5% of total domestic sales.
China was the eighth market for Andalusia in the agri-food sector in 2016 and the main products sold were olive oil (108 million), meat (81 million) and various food preparations (21.2 million).
GOYA® Olives, “Excellence” Award by ChefsBest, are highlighted in the blog “The Flavor” of this organization.
Green olives are one of the ingredients in the preparation of Tapenade, delicious appetizer based on olive paste. Although also made with black olives, Chefbest highlights Goya’s original recipe.
As Chefbest collects, the key to the elaboration of this ideal pasta is in the perfect blend of all the ingredients (olive oil, peppers, olives, capers and garlic) until obtaining a consistent dough that will be allowed to cool several hours to Then serve with bread toast.
The province of Seville is one of the main centers producing Extra Virgin Olive Oil in Spain. Recently, the ABC in Seville newspaper in its report “Olive Oil of Seville” has published a selection of the ten best oils produced in Seville, with a prominent place for GOYA® Unico Extra Virgin Olive Oil.
As the report reads, “The local returns, and a new sense of the usual foods, which fill the healthiest and recommended diets with nutrients and properties … At the center of this return to the local is olive oil , The liquid gold par excellence most envied by gastronomy around the world and one of the protagonists of the Mediterranean diet”.
GOYA® Olive Oils continue to obtain awards in international competitions and contests. Thus, GOYA® Extra Virgin Olive Oil has received the Diplome Gourmet 2017 by the Agricultural Products Valuation Agency (AVPA) of France.
Also in France, the Les Olivalies competition organized by the Technical Center l’Olivier (AFIDOL) and the Union des Œnologues de France, has awarded the silver medal to GOYA® Único Extra Virgin Olive Oil and Organic Extra Virgin Olive Oil. Les Olivalies aims to distinguish the best olive oils from the world of each category (fruity green, fruity mature and fruity black).
In addition to these awards, Olive Japan’s 2017 edition has awarded the gold medal to GOYA® Único Extra Virgin Olive Oil and Organic Extra Virgin Olive Oil.
Access to the list of awardees AVPA.