• With 2,961 M€ in sales, the region exported twice as much olive oil in 2017 as Italy (1,507 M€).
• By provinces, Seville leads olive oil exports, with 1,382 M€ and a year-on-year growth of 13.2 percent (18.2 percent of the total).

Andalusia led national sales of agri-food products and beverages abroad in 2017, reaching 10,937 M€. This figure represents an increase in exports of 9,2 percent compared to 2016 and almost one in four euros exported by Spain (23,4 percent), according to data from Extenda, the Andalusian Agency for Foreign Promotion.

Of these exports, sales of olive oil are placed first, with 2,961 M€ (27,1 percent of the total), thus achieving a new record (with a growth of 16.8 percent over 2016), and doubling the export of olive oil from Italy in the same period (1,507 M€).

By provinces, Seville continues to lead sales abroad of olive oil, with a turnover of 1,382 M€ (47 percent of the Andalusian total), and a growth of 13,2 percent over 2016; followed by Córdoba, Málaga and Jaén.

Markets

The first Andalusian olive oil market in the world is still Italy, with one third of sales (34 percent of the total) and a turnover of 1,003 M€ in 2017.

Italy is followed by the United States (392 M€), Portugal (329 M€), France (244 M€) and the United Kingdom ( 134 M€), among others. Also, according to Extenda, among the top 20 markets, there have been notable growths in exports to Canada as well as emerging destinations for oil such as Russia and India.

According to the Study “Marcas que Marcan 2017″ by the Association of Executives of Sales and Marketing of Puerto Rico (SME), Goya consolidates one more year as the first brand that comes to the mind of Puerto Rican consumers followed by Toyota, Clorox, Coca -Cola and Nike.

Likewise, 45% of local consumers identify Goya, followed by Medalla, Café Yaucono, Arroz Rico, Ace, Econo and Coca-Cola as the brands that best represent Puerto Rico.

As confirms Michelle Pérez, president of the SME “given the importance of knowing the positioning of our brands, this year, the Association integrated 18 new categories of products and services to explore which are the most remembered brands, which our consumers consider as leading brands and what were their latest buying patterns in the selected categories. These data provide a good reference point prior to the hurricanes Irma and María, and it will be very interesting to see how it changes or is sustained in 2018. ”

According to the Study “Marcas que Marcan 2017″, the six main attributes that Puerto Rican consumers look for in a brand and whose ranking in the last 11 years Goya consecutively leads, are:

• Quality – 67% want it to be a brand recognized for its quality.
• Experience – 38% want it to be a brand with a track record and experience.
• Economy – 36% want it to be an economic brand.
• Value – 30% seeks to provide you with more value for your money.
• Service – 28% look for a good service.
• Innovation – 28% want it to be an innovative brand.

GOYA® extra virgin olive oils have been present at the Madrid Fusión Gastronomic Fair.

Under the title “Discover the world of beans and Frijolízate”, the session served for the presentation of the “Frijolízate” campaign with which GOYA® wants to bring this nutritious legume to adapt it to the Mediterranean diet. Thus, the session was attended by the official chef of Goya Foods, Fernando Desa, who prepared different recipes with beans for each season of the year using GOYA® extra virgin olive oils.

Fernando Desa was accompanied by the presenter Patricia Pérez, and part of the members of the GOYA®family, led by the general director of Goya Europe, William Unanue.

Beans are basic in a balanced diet because of their great nutritional benefits. Combined with GOYA® extra virgin olive oils, they become an indisputable source of health.