Goya Spain will be present at Alimentaria 2018, international Food Fair, which will take place from April 16 to 19 in Barcelona. In Alimentaria 2018, Goya will add to the presentation of its products, the presence in the “Olive Oil Bar”, a space for the self-guided tasting of its premium extra virgin olive oils: Goya® Organic Extra Virgin Olive Oil (in the slightly fruity category) and Goya® Unico Extra Virgin Olive Oil (in the fairly fruity category).
The “Olive Oil Bar” of Alimentaria 2018, has established itself as a space with flavor and variety, highly appreciated by national and international buyers, representatives of specialized distribution, retail, gastronomy or the Horeca channel, among many other professionals of the food interested in the world of EVOO (Extra Virgin Olive Oil).
With varieties from the most known as the Picual, the Cornicabra or the Arbequina, to other less frequent ones like the Royal Changlot, Royal or Arróniz, the tasting space, located in the Mediterranean Foods zone, the “Olive Oil Bar” the good form of the national olive oil, with a growing offer in the Premium segment, which seeks to export more and connect with the best gastronomy.
The agrifood offer from Goya España will be available on Stand 366C of the Gran Vía Venue (Pavilion 2).
Goya Spain invitation
- With 2,961 M€ in sales, the region exported twice as much olive oil in 2017 as Italy (1,507 M€).
- By provinces, Seville leads olive oil exports, with 1,382 M€ and a year-on-year growth of 13.2 percent (18.2 percent of the total).
Andalusia led national sales of agri-food products and beverages abroad in 2017, reaching 10,937 M€. This figure represents an increase in exports of 9,2 percent compared to 2016 and almost one in four euros exported by Spain (23,4 percent), according to data from Extenda, the Andalusian Agency for Foreign Promotion.
Of these exports, sales of olive oil are placed first, with 2,961 M€ (27,1 percent of the total), thus achieving a new record (with a growth of 16.8 percent over 2016), and doubling the export of olive oil from Italy in the same period (1,507 M€).
By provinces, Seville continues to lead sales abroad of olive oil, with a turnover of 1,382 M€ (47 percent of the Andalusian total), and a growth of 13,2 percent over 2016; followed by Córdoba, Málaga and Jaén.
Markets
The first Andalusian olive oil market in the world is still Italy, with one third of sales (34 percent of the total) and a turnover of 1,003 M€ in 2017.
Italy is followed by the United States (392 M€), Portugal (329 M€), France (244 M€) and the United Kingdom ( 134 M€), among others. Also, according to Extenda, among the top 20 markets, there have been notable growths in exports to Canada as well as emerging destinations for oil such as Russia and India.
Eating plenty of extra virgin olive oil can help prevent heart disease. The executive chef, David Cordua of the Cordua Group, speaks at 713News about the different types of olive oil and how to cook with the correct type of Goya olive oils:
- GOYA® Light Flavor Olive Oil, ideal for frying. Very smooth, respecting the original flavor of the food.
- GOYA® Extra Virgin Olive Oil, ideal for consuming raw on a daily basis, sprinkling it on cold and hot dishes.
- GOYA® Unico Extra Virgin Olive Oil, premium edition extra virgin olive oil.
- GOYA® Organic Extra Virgin Olive Oil, our gourmet olive oil, unrivaled by other organic olive oils on the market.
According to the Study “Marcas que Marcan 2017″ by the Association of Executives of Sales and Marketing of Puerto Rico (SME), Goya consolidates one more year as the first brand that comes to the mind of Puerto Rican consumers followed by Toyota, Clorox, Coca -Cola and Nike.
Likewise, 45% of local consumers identify Goya, followed by Medalla, Café Yaucono, Arroz Rico, Ace, Econo and Coca-Cola as the brands that best represent Puerto Rico.
As confirms Michelle Pérez, president of the SME “given the importance of knowing the positioning of our brands, this year, the Association integrated 18 new categories of products and services to explore which are the most remembered brands, which our consumers consider as leading brands and what were their latest buying patterns in the selected categories. These data provide a good reference point prior to the hurricanes Irma and María, and it will be very interesting to see how it changes or is sustained in 2018. ”
According to the Study “Marcas que Marcan 2017″, the six main attributes that Puerto Rican consumers look for in a brand and whose ranking in the last 11 years Goya consecutively leads, are:
- Quality – 67% want it to be a brand recognized for its quality.
- Experience – 38% want it to be a brand with a track record and experience.
- Economy – 36% want it to be an economic brand.
- Value – 30% seeks to provide you with more value for your money.
- Service – 28% look for a good service.
- Innovation – 28% want it to be an innovative brand.
GOYA® extra virgin olive oils have been present at the Madrid Fusión Gastronomic Fair.
Under the title “Discover the world of beans and Frijolízate”, the session served for the presentation of the “Frijolízate” campaign with which GOYA® wants to bring this nutritious legume to adapt it to the Mediterranean diet. Thus, the session was attended by the official chef of Goya Foods, Fernando Desa, who prepared different recipes with beans for each season of the year using GOYA® extra virgin olive oils.
Fernando Desa was accompanied by the presenter Patricia Pérez, and part of the members of the GOYA®family, led by the general director of Goya Europe, William Unanue.
Beans are basic in a balanced diet because of their great nutritional benefits. Combined with GOYA® extra virgin olive oils, they become an indisputable source of health.
GOYA® España, and its Goya “Unico” Extra Virgin Olive Oil and Goya “Organics” Extra Virgin Olive Oil, have been recognized: “Extra Virgin Olive Oils of the year 2017”, according to the EVOO World Ranking.
“This has been the first year that we have participated in all the competitions to aspire to rank among the best extra virgin olive oils in the world, and we succeeded”, point out from GOYA® España, while confirming that the recognition by EVOOWR is “a great reward for the work we develop from our factory in Seville for offering premium extra virgin olive oils to our consumers”.
In 2017, GOYA® España extra virgin olive oils received 16 awards in international competitions held in the USA, Japan, China, Spain, France, Argentina and Italy. In these competitions not only the quality of the olive oils, but also designs and finishes have been awarded.
Extra virgin olive oil is the only culinary fat recommended for daily use due to its low level of saturated fats. This is confirmed by different studies that highlight the value of olive oil to improve not only the quality of the diet, but also the quality of the food consumed.
We recommend this report by Goodtaste.tv from the journalist Tanji Patoom about superfoods for the year 2018 where the Goya Extra Virgin Olive Oil occupies a prominent place for its flavor and quality. This is highlighted by the Consumer Reports magazine, assessing its quality and good price, as well as our Goya Organic Extra Virgin Olive Oil. Thank Tanji for trusting Goya !!
If it’s GOYA®, it has to be good!
As confirmed by the news portal Channel1, Goya Foods has reached an agreement with the artist Alexander Mijares for the creation of a unique “Can Sculpture” Goya in the Pérez Art Museum, within the campaign “Passion is Goya” and the program of cultural activities “Second Saturday” of PAMM.
Located in Miami, PAMM is a museum of modern and contemporary art dedicated to collecting and exhibiting international art of the XX and XXI centuries. Like this space, Goya Foods is committed to bringing families together through cultural actions. In this way, together with PAMM they have created the “Second Free Saturday”, day of visit to the museum for families with free access.
Within the joint actions with the PAMM, on December 9 the “Can Sculpture” Goya created by the sculptor Alexander Mijares was inaugurated. Composed from recycled Goya cans, the sculpture is now available for sale.
Likewise, Goya Foods will also make a donation of Goya products to local charities
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Goya participates as a sponsor in the second edition of the “Philadelphia Unity Cup”, World Cup-style tournament that aims to unite the neighborhoods of the city of Philadelphia through football.
Promoted by Mayor Jim Kenney, the final of the second edition of the “Philadelphia Unity Cup” will take place on November 11st at Lincoln Financial Field (18.00 PM local time) with teams from Liberia and Sierra Leone. In 2016 Liberia was runner-up in the Cup, and in this edition, Sierra Leone was the first seed in the knockout round.
On the other hand, the teams that will compete for the 3rd and 4th place will be Puerto Rico and Jamaica.
Once again, the ANUGA food and beverage trade fair, held in Cologne (Germany), was attended by Goya.
The presence of Goya Spain has been strengthened with the presentation of its products and novelties launched in the last year, and the participation in the “Olive Oil table” of the Olive Oil Market, market for promotion and tasting with Goya® Organic Extra Virgin Olive Oil (in the slightly fruity category) and Goya® Unico Extra Virgin Olive Oil (in the fairly fruity category).
From its own stand Goya Spain has transferred the essence and Mediterranean tradition with its products endorsed by the stamps of quality iTQi and ChefBest, to which are added different innovations among which they emphasize the Goya® Organic Extra Virgin Olive Oil (in the slightly fruity category) and Goya® Unico Extra Virgin Olive Oil (in the fairly fruity category).
