For the second consecutive edition, the Iberoleum Guide has recognized Goya “Organics” Extra Virgin Olive Oil as the best coupage in Spain for the 2018-2019 campaign.
Likewise, “Organics”, with a total of 95 points, is placed on the podium of honor of the Top 25 of the best extra virgin oils in Spain.
“Being recognized as the best coupage in Spain is the greatest award that a packer can get to their work. For Goya Spain, revalidate this award for the second year, leads us to continue offering an olive oil with the highest quality for our consumers “, stand out from the Sevillian factory.
In the 2019 edition, the Iberoleum Guide tastings were held at the Olivar and Oil Interpretation Center, in Úbeda (Jaen).
As in the 2018 edition, Iberoleum has followed a presentation system in room to the tasters of individual oils, which ensures maximum concentration when evaluating them. Likewise, the computerized profile sheet has been used to avoid errors in the evaluation of the oils.
Brand evangelism is a reference for manufacturers and companies. So that consumers make their friends and family to buy certain products when they recommend and speak positively about the brands they love.
From this base, the company Engagement Labs has created The Most Loved Award given to brands with the highest net sentiment scores online and offline in 2018, where Goya was chosen as the second most loved food brand in the United States and placed among the Top 10 of the most loved brands in the country.
In the ranking of these awards, Engagement Labs has used the TotalSocial® analysis and data platform. This tool measures the social metrics on and off line that are tested for business performance. These metrics assess aspects such as the net feeling (the difference in the percentage of positive conversations less negative about the brand), the brand exchange (the extent to which people share or talk about the marketing or advertising of a brand), volume (a measure of how many conversations mention a brand) and influence (the extent to which an influential audience is talking about a brand).
“Becoming a beloved and enthusiastically recommended brand involves connecting with consumers through purpose-driven storytelling, delivering great experiences, and refreshing the connection through innovative marketing and advertising,” said Ed Keller, CEO of Engagement Labs.
The award obtained by Goya reinforces the closeness that the brand has with consumers who rely on it for their food. This award is added to others already achieved as a food brand most valued by American consumers or as the most beloved brand in Puerto Rico.
Goya Spain has started the year by revalidating the awards and recognitions to the quality of its extra virgin olive oils in awards and international competitions.
Thus, the Los Angeles International Extra Virgin Olive Oil Competition, which in 2019 has reached its 20th edition, has awarded the gold medal to the three premium extra virgin olive oils Goya: Único, Organics and Robusto.
With these awards, Goya Spain reinforces its commitment to bring consumers of the five continents, the best quality extra virgin olive oil of the Mediterranean diet. In the 2018 edition, Goya Organics also won a gold medal, while the Único oil won a silver medal.
The 2019 edition of the International Extra Virgin Olive Oil Competition, fifth most recognized contest worldwide, has received a total of 530 extra virgin olive oils from 302 producers from Argentina, Australia, Chile, China, Croatia, France, Greece , Italy, Japan, Lebanon, Portugal, South Africa, Spain, Tunisia, Turkey, Uruguay and the United States.
Goya Foods has announced the construction of a distribution center in Orlando. With these facilities, as reported by El Nuevo Día, Goya Foods will increase its presence in Central Florida, an area that has experienced an exponential growth of hispanic and Puerto Rican population.
The new facilities of Goya, whose works will begin between April and May 2019, will continue until the second quarter of 2020.
Located in the Mid-Florida park, in Apopka, about 30 minutes north of Orlando, the Goya Foods distribution center will have more than 30,000 square meters of storage space and will be one of the reference points in the distribution of Goya products.
BBC news has recently published a report about the origins of Goya Foods in 1936. As Joseph Pérez, vice-president of Goya Foods, points out, it all started when a friend of Mr. Prudencio Unanue offered him to sell a shipment of 500 boxes of sardines from Morocco that came with a label that read “Goya”.
To Prudencio Unuanue – as the BBC says in his report -, “it seemed to him that the name of that label was perfect: simple and easy to pronounce in Spanish and English”. Then he decided that his new business venture would carry that name, convinced that he would achieve his goal. Thus, he bought the brand for US $ 1 to turn it into the largest empire of Latin food in the United States.
Like past year GOYA® “Organics” extra virgin olive oil and Goya vinegars have once again occupied a preferent place in the 2019 edition of the Madrid Fusión Gastronomic Fair, held from January 28 to 30.
Thus, the first day of the show, Fernando Desa, executive chef of Goya Foods, participated in the cooking show “Organics, a new kitchen”. This demonstration presented by Patricia Pérez, included different preparations and recipes with vinegars and “Organics” olive oil, qualified as best coupage of Spain 2018 by the Iberoleum Guide.
Fernando Desa shared the stage with leading Michelin stars and great exponents of international cuisine in a determined bid for organic cuisine.
The stand of Goya, hosted the visit of both the general public and national and international media, who could see on first hand the 2019 catalog of Goya which are included as protagonists its organic products: oil, beans, chickpeas, flavored yogurts, coconut water and its range of quinoa, chia and amaranth.
For the second consecutive year, the Premium Extra Virgin Olive Oils “Unico” and “Organics” have revalidated their recognition as Olive Oils 2018 for the World Ranking of Extra Virgin Olive Oil.
Thus, “Unico” is placed in the Top 5 of the World Ranking, and third refers to Spanish olive oils. For its part, “Organics” EVOO has been placed in ninth place, thus closing the Top 10 of this Ranking of the best oils in the world.
The World Ranking of Olive Oil (EVOO World Ranking), gathers the most awarded Extra Virgin Olive Oils worldwide for consumers, assessing their participation in any of the 30 contests held during 2018 considered by the EVOOWR. These awards are classified by continent and country, with the Mario Solinas Quality Awards from the IOC being one of the most important.
The inclusion of the Premium Goya Extra Virgin Olive Oils in the World Ranking is “the culmination of a year of hard work of the factory in the promotion of extra virgin olive oils to the most demanding consumers worldwide”, confirmed by the management of the Goya factory in Seville, which has achieved the 8th place in the most awarded olive oil companies and has seen how in 2018 its olive oils have been placed in Top 10 from most recognized oils worldwide.
With a total of 884.25 points, the Goya Unico EVOO has achieved a total of 19 recognized awards in the Ranking, among which stand out the gold medals of events such as Terraolivo, Olivinus, Olive Japan, New York Olive Oil 2018, Leone D Oro 2018, and many silver medals and special mentions. On the other hand, the “Organics” extra virgin olive oil, with 746.50 points, has obtained a total of 16 prizes, being a finalist in the Mario Solinas Quality Award.
The recognition “EVOO of the Year – EVOO Of the Year”, is granted annually to a total of 100 extra virgen olive oils worldwide.
Our best wishes for Peace and Happiness on this season and a very prosperous New Year.
Happy Holiday Season!
On November 22nd, the International Olive Council celebrated the World Olive Day 2018, with the presence of the Ministers of Agriculture from Spain, Luis Planas, from Tunisia, Samir Taieb, and from Egypt, Ezz El Din Abu Steit.
In the same, the general director from IOC, Abdellatif Ghedira highlighted the value of the Committee as “safeguarding quality and standards, the IOC is above all a hotbed of over a thousand specialists and experts in the field of olive-growing. Researchers, engineers, economists, chemists, tasters, nutritionists, statisticians… all engage with the science as one through the forum that is the IOC, in the planned meetings and the over 150 laboratories officially recognised by us around the world”.
On this World Olive Day – highlighted Ghedira -“we renew our call for producers to keep using good practices all along the production chain in order to offer consumers the best of this nectar, and for consumers to continue to demand high quality oil for their health and for a product that can help in the fight against climate change for generations to come”.
Abdellatif Ghedira concluded by renewing our call for intergovernmental, international and regional organisations to work with us in order to foster sustainable development, to ensure fair pay for small farmers in difficult areas, to conserve natural resources and to promote a healthy and balanced diet.
The Executive Secretariat of the Ministry of Agriculture is working on the request for the recognition by UNESCO of the World Olive Day for 2019, coinciding with the 60th anniversary of the IOC.
The premium Goya Spain products have promoted part of the selection of spanish products that on November 8, were part of the 25th Spain’s Great Match of Los Angeles.
This event promoted by ICEX through its brands Food from Spain and Wines from Spain, took place at The Bazaar at the SLS Hotel, within the framework of the promotional actions that ICEX develops in the US market.
During the 25th Spain’s Great Match, a wine and tapas fair where Spanish wineries and US importers and distributors presented their products to professionals, press and consumers, Goya brought the most traditional flavor from the Mediterranean diet with its table olives, extra virgin olive oils, capers, vinegars and gazpacho.
